Google “podcast tips” and you’ll find plenty… Fundamental: Understand how-users-are-using, and package accordingly. Format your podcast. New Rules Is your podcast costing you money? Smarter Strategy: Fans tell friends.
…most for utter newbies (i.e., “State your name and the name of your podcast at the beginning”). Stuff you’re probably already doing, right?
The longer your podcast, the more critical format becomes.
Otherwise, you’re rambling, in an arena where “attention span” is an oxymoron.
Listen to “Countdown with Keith Olbermann,” on Apple Podcasts, iHeart, and “wherever you get your podcasts.”
Less-lavishly-produced, but scripted every bit as intentionally, is “Akimbo: A Podcast from Seth Godin;” which – like Olbermann’s – benefits from Godin’s preexisting fan base (“This episode was recorded in front of a live audience of twelve thousand people on Facebook Live”).
If you think you’ve got a half-hour in you consider this podcast-worthy format from HBO’s hit “Real Time with Bill Maher:”
I’m not saying that’s your format. I’m saying have a format.
Or making you money?
How not to grow your listener base?
DON’T spend a lot of do-re-mi buying clicks on Social Media.
Attention is not for sale.
When you buy a click, you’ve only bought sampling.
Some small fraction of those who see your ad will click.
Some small fraction of them will listen.
Some small fraction of THEM will listen to the whole thing.
Some small fraction of THEM will listen to another episode.
It’s human nature. We are now SO bombarded with advertising pitches that we lean-away.
So before you pay a dime for Facebook or Twitter ads – or otherwise “buy clicks” – think how much more special a friend’s recommendation would be.
Fundamental: Understand how-users-are-using, and package accordingly. Format your podcast. New Rules
Format your podcast.
Is your podcast costing you money?
Smarter Strategy: Fans tell friends.
And if you’re not? They hit Skip. Technique is the ball game. The Good News: You’re in the right place, at the right time.
Good News/Bad News…
Three Big Things from Edison Research and NPR:
At low (or NO) cost, anyone can now self-publish audio content that anyone, anywhere, anytime, can hear, on any device.
And that’s The Bad News…
An estimated 850,000 active podcasters have posted some thirty million episodes. So you have some competition.
Technique is the ball game.
The Good News: You’re in the right place, at the right time.
I can help you pump-up your podcast.