TV advertising for radio: NO words

When I first showed the station owner this TV spot, he HATED it. After I nagged…er, “persuaded” him to run it, he LOVED it, and heard about it everywhere:

Here, we explain the concept, what I call “The Marcel Marceau Technique” (including the sequel to that spot above).

WHO NEEDS announcer copy? This spot, by WBZ/Boston, let LISTENERS tell the story:

Now that you’re bringing-in listeners, here’s how to keep ’em coming back for more.