Pump-Up Your Podcast

Is your podcast costing you money?
Or making you money?
How not to grow your listener base?
DON’T spend a lot of do-re-mi buying clicks on Social Media.
Attention is not for sale.
When you buy a click, you’ve only bought sampling.
Some small fraction of those who see your ad will click.
Some small fraction of them will listen.
Some small fraction of THEM will listen to the whole thing.
Some small fraction of THEM will listen to another episode.
Click…Click…Click…ka-CHING.

Smarter Strategy: Fans tell friends.

It’s human nature. We are now SO bombarded with advertising pitches that we lean-away.
So before you pay a dime for Facebook or Twitter ads – or otherwise “buy clicks” – think how much more special a friend’s recommendation would be.

“There is no such thing as an attention span. This whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them.”
Jerry Seinfeld

And if you’re not? They hit Skip.

Technique is the ball game.
Good News/Bad News…

The Good News: You’re in the right place, at the right time.
Three Big Things from Edison Research and NPR:

Spoken Word Audio yields deep connections and involvement from its consumers.
People are spending more time listening to Spoken Word Audio…at the expense of music listening.
Spoken Word Audio is growing fastest among young people and increasingly driven by mobile listening.

At low (or NO) cost, anyone can now self-publish audio content that anyone, anywhere, anytime, can hear, on any device.

And that’s The Bad News…An estimated 850,000 active podcasters have posted some thirty million episodes. So you have some competition.

I can help you pump-up your podcast.

Why me? Hear Jim Bohannon interview me, in a 3-minute podcast ABOUT podcasting.