Is your podcast costing you money?
Or making you money?
How not to grow your listener base?
DON’T spend a lot of do-re-mi buying clicks on Social Media.
Attention is not for sale.
When you buy a click, you’ve only bought sampling.
Some small fraction of those who see your ad will click.
Some small fraction of them will listen.
Some small fraction of THEM will listen to the whole thing.
Some small fraction of THEM will listen to another episode.
Smarter Strategy: Fans tell friends.
It’s human nature. We are now SO bombarded with advertising pitches that we lean-away.
So before you pay a dime for Facebook or Twitter ads – or otherwise “buy clicks” – think how much more special a friend’s recommendation would be.
And if you’re not? They hit Skip. Technique is the ball game. The Good News: You’re in the right place, at the right time.
Good News/Bad News…
Three Big Things from Edison Research and NPR:
At low (or NO) cost, anyone can now self-publish audio content that anyone, anywhere, anytime, can hear, on any device.
And that’s The Bad News…
An estimated 850,000 active podcasters have posted some thirty million episodes. So you have some competition.
Technique is the ball game.
The Good News: You’re in the right place, at the right time.
I can help you pump-up your podcast.