When businesses shut down, they stop advertising. How one broadcaster weathered the Coronavirus pandemic better than absentee-owned competitors because his Sales strategy is so grassroots, and focused on the service retailers deemed “Essential” during the shutdown.
What you do — and don’t — right now will define your brand forever.
As shutdown mode has disrupted media consumption habits, competition for listeners’ (and advertisers’) attention has never been more challenging.
Read: CDC COVID-19 Facts
Read: Post-crisis, listeners will think differently of you.
Read: “Talkers, Listening:” What they’re hearing
Read: “Weekend Warriors, Battling the Virus”
Call-in Topic: “Silver Linings?”
Interview Opportunity: “Wear PANTS!”Video: Big Brother IS watching…even closer now.
Video: Smart money moves now & in The New Normal?Read: Research explains TV commercials we’re seeing.
Video: What to tell children?
Read: Help listeners through this MENTAL health crisis
Read: How smart stations are handling ad sales
Video: SCAM ALERT from Steve Weisman