January 2019 newsletter
If you are a Rush Limbaugh affiliate, there’s probably NOTHING you can do that will grow Share faster than recycling his listeners to morning drive.
Why? Look at your hour-by-hour ratings. See Mount Everest?
Piles of PPM data affirm: Quickest way to grow Share is add Occasions of Listening, especially from P1s. And Dittoheads are the ultimate Talk Radio P1s.
How? Here’s what we did in the Spring book, and are repeating in the Fall book at a bunch of stations, because — measurably — it worked.
Hear what aired at the beginning of each Limbaugh hour; and what aired the next morning.
I heard this contest when I was a teenager, on a great Top 40 station.
Admittedly, those were simpler times…so I asked my client:
“Is this now politically incorrect?”
“HELL no,” his Texas drawl replied.
Don’t worry about the name.
You could call it “Beat The Clock.”
Hear how much fun this was, for contestants and listeners and Sales.
Simple concept: The mysterious voice ticks-off a list of prizes.
When the contestant says “STOP!” he/she wins the last prize heard…unless…the bomb goes off.
(Or — if you re-name it — the clock chimes, whatever.)
The promo.
And play the game yourself…
WHEN would you say “when” to THIS list?
Or… THIS one?
Or… THIS one?
As you’ll hear from those sample Episodes:
1. Lots of advertiser mentions.
2. Lots of head games.
Contestants THINK they’ve memorized what-comes-next. 😉
And it SOUNDS LIKE we’re giving away lots more cash than we actually are. Lots more cash prizes OFFERED than won. We tried, but couldn’t give away the biggest jackpot.
And get this! All those hundred dollar bills we gave away? FREE MONEY. from the contest title sponsor, as you’ll hear here.
There’s still time to crank the Spring book. RSVP if you’d like my help. My phone number is at the top of this page.
And get this! The GM told me that retailers were cold-calling the station, asking if we could offer their products/services as prizes! Now THAT’S a warm lead.
One caution: Planning and producing is lots of work.
We produced 30+ episodes, to keep ’em guessing…and produce winners in key hours.
Read
As you’ll see, lots of planning, all of which I offer to do, including briefing Sales and all production.
Call 401-330-6868 to discuss.
Copyright 2017 Holland Cooke
