OK, the Amazon drone story was a publicity stunt, but 62% of Internet traffic is now robots.
Your consultant was among 150,000 tech-followers attending the 2014 International CES.
How dizzying is the-pace-of-change? Media attending are now asked NOT to refer to this massive, mind-boggling event as “the Consumer Electronics Show,” because whassup there has transcended hardware.
Yes-there-were gadgets aplenty in a 2 MILLION square foot Exhibit Hall, many ’em obsoleting whatever seemed so-cutting-edge last year.
But many of the ways technology is changing our everyday lives are…invisible, “The Internet of Things.”
Maybe your refrigerator isn’t (yet) auto-ordering milk…
…and none of us are riding driver-less cars. But, already, patients can enable doctors to monitor real-time vital signs.
Soon, your alarm clock could wake you earlier if the-route-you-commute has a traffic tangle. And your thermostat can auto-adjust, based on the changing weather forecast. Traditional radio information hooks are becoming lesser “franchises.” If you think I’m exaggerating, look at your iPhone.
Interactive Press Briefing: 2014 Trends-to-Watch
And it was a ‘Vegas convention two-fer.
Again this year, I also covered NMX, the New Media Expo, formerly “Blogworld,” before-that “The Podcast & New Media Expo,” which, a decade ago, already drew twice-as-many attendees as radio conventions. Read: my notes.
PodcastOne founder Norm Pattiz at NMX:
Radio should fear of staying-the-course.
He can’t understand why broadcasters aren’t doing more on-demand.
“Podcasting is the future of audio.”
iHeartRadio and satellite radio are “failed business models.” Read: more.
Not a misprint: PodcastOne’s 200-act stable is getting 100 million downloads a month.
Want-in, but don’t know how? Peruse NMX presenter Cliff Ravenscraft’s acclaimed, FREE LearnHowToPodcast.com.
No time for fun?
In Las Vegas???
When you read a meaty February newsletter, you’ll see that this trip was almost all-work!
CES week, we were roommates again, as he took-a-break-from doing PowerPoint presentations about ink cartridges in China, to share hotel expense with yours truly.
And convention-goers thought New Orleans was “a ten-pound town?” Here, each year, yer workin’ press bellies-up to a-typically-sumptuous ‘Vegas chowline.
For those of us jet-lagged and timeshifting from Eastern Time, “More Starbucks, puh-LEEZ.”
Say it with me…
At a Dish Network session, CES-ers were starstruck by those guys from The Hopper TV commercial.
Yahoo!’s newest star Katie Couric, introduced by CEO Marissa Mayer:
“Anyone today with a cell phone and a #Twitter handle can become a reporter.” But “Linking has too-often replaced reporting.” Read: more.
With all these new in-car choices — and no matter how many different dashboard apps play your station — why will drivers choose you?
HERE’s the car story that caught my eye at CES…
Would you buy a car that costs $6800, gets 84MPH highway, and seats two?
You can’t…yet. There’s only one, this prototype, of the Elio. Buyers are already lining-up online. It’ll be made in Shreveport USA, in a plant GM closed.
This was a first. I’ve been attending CES since the 1990s, and, for-the-first-time-ever, I was first-in-line for the Press room box lunch stampede.
YouTube? You should!
Stats from a CES session:
- 1 billion unique viewers per month
- 100 hours of new content uploaded every minute
- Nielsen: YouTube reaches more adults than any network
- Almost 40% of global watch time is on phones.
- “Authentic,” not slick, professionally produced
- “content about something very specific. Niche and searchable.”
- Mainstream celebrities often DON’T work on YouTube.
- That WestJet Christmas stunt was huge…some 35 million views. Watch: this remarkable video. If you don’t tear-up you’ve got a wooden heart. RADIO CAN DO THINGS LIKE THIS.
I always wince when I hear someone on radio say “remote” (meaning “live broadcast”), because, to listeners, a “remote” is a TV channel-changing device. Or “PSA” (a Prostate Cancer test). Yahoo! Tech, launched on-stage at CES, vows “no lingo!”
You’ve seen those E-cigs? They’re electronic cigarettes, dispensing nicotine vapors, used by “vapers,” not smokers, since they’re smokeless. Always on-the-cutting-edge, Into Tomorrow‘s Chris Graveline demonstrates the E-cigar.
The Bottom Line for Radio?
As a long-ago boss of mine used to say, “Two things…:”
Listeners need to think their day will go better if radio is part of it, and on-air imaging has to explain this succinctly:
We can’t just program transmitters, if listeners are using other devices.
Devices-for-their-vices, as this analogy demonstrates. Here’s my room keycard from the Flamingo. When you can’t, physically, be in their casino (“analog”), you can still wager in their virtual casino (“digital”):