Author Archives: Holland

“Local-Local-Local” Cures Advertising Pandemic

When businesses shut down, they stop advertising. How one broadcaster weathered the Coronavirus pandemic better than absentee-owned competitors because his Sales strategy is so grassroots, and focused on the service retailers deemed “Essential” during the shutdown.

“Mainstream Media,” Redefined

Are We The People now “the Mainstream Media?”
The term was weaponized by Fox News and Rush Limbaugh, who — by virtue of their ratings — are, measurably…Mainstream Media. Then, a bystander’s smartphone captured the George Floyd killing. We discuss with Talkers magazine publisher Michael Harrison.

Pandemic Poses Significant Challenges — and Opportunities — for Radio Broadcasters

Free download: My June newsletter.
Also, ICYMI:
An E-X-P-A-N-D-E-D May newsletter.
The April issue.

Will Trump take-over for Rush Limbaugh?

Read: Are the wheels already in motion?
As Rush battles advanced cancer and some polls show Joe Biden 10-points-ahead, will The Donald’s 2016 Plan A become his 2021 Plan B?

Coronavirus: “Community Transmission”

What you do — and don’t — right now will define your brand forever.

As shutdown mode has disrupted media consumption habits, competition for listeners’ (and advertisers’) attention has never been more challenging.
Read: CDC COVID-19 Facts
Read: Post-crisis, listeners will think differently of you.
Read:Talkers, Listening:” What they’re hearing
Read:Weekend Warriors, Battling the Virus
Call-in Topic:Silver Linings?”
Interview Opportunity: “Wear PANTS!”Video: Big Brother IS watching…even closer now.
Video: Smart money moves now & in The New Normal?Read: Research explains TV commercials we’re seeing.
Video: What to tell children?
Read: Help listeners through this MENTAL health crisis
Read: How smart stations are handling ad sales
Video: SCAM ALERT from Steve Weisman