To reach Mom, use smartphones, Alexa, Facebook, TikTok.
2022’s update on the annual Edison Research study defines “Mom” as having a child 18 or younger at home. Average age 41. And her media habits are changed since – and by – the pandemic.
Click here >>> to download the report and view the presentation video.
Click here >>> for my short-version notes.

Are We The People now “the Mainstream Media?”
And the Oscar goes to…you!

WABCHear 9 Tips For YOUR Academy Awards Acceptance Speech,” on WABC’s Saturday Night Cafe with Laura Smith

Management 101: Is it “urgent?”
Or merely “important?”

Unless you sort accordingly, you’ll never accomplish your daily To-Do list.

President Eisenhower reckoned:
“The most urgent decisions are rarely the most important ones.”

Great formula for story-tellers…
…from one of the greats, Bob Dotson/NBC News.