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"Paul Gleiser's letter to Eddie Fritts took my breath away."
You will get chills when you read the stunning clarity with which Clear Channel's plans -- and those plans' consequences -- were foretold in 1995. |
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Nobody matters more to your station.
I typed "soccer mom" into Google image search, and this photo popped up. Know her? Demographically, she is your bulls-eye...the listener most radio stations would kill for. Especially Talk stations, which skew old/male. Adding lots of folks like her will move you up in 25-54 rankers. She's near radio A LOT. And she's who advertisers want to meet most. Every time she stops that car, she takes money out of her pocket. |
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Is your format hot? Or not?
Radio Today 2007 Edition is Arbitron’s in-depth look at radio listening nationally and by individual formats, combining Arbitron audience data and Scarborough consumer data, to develop a comprehensive profile of radio listening across America. [Download PDF] |
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