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Podcasting 411 Recommended reading, flix Cool Deals/Free Stuff HC bio, airchecks: [WPRO 1977] [WBIG 2001]
"Paul Gleiser's letter to Eddie Fritts took my breath away."
You will get chills when you read the stunning clarity with which Clear Channel's plans -- and those plans' consequences -- were foretold in 1995.
Nobody matters more to your station.
I typed "soccer mom" into Google image search, and this photo popped up. Know her? Demographically, she is your bulls-eye...the listener most radio stations would kill for. Especially Talk stations, which skew old/male. Adding lots of folks like her will move you up in 25-54 rankers. She's near radio A LOT. And she's who advertisers want to meet most. Every time she stops that car, she takes money out of her pocket.

Is your format hot? Or not?
Radio Today 2007 Edition is Arbitron’s in-depth look at radio listening nationally and by individual formats, combining Arbitron audience data and Scarborough consumer data, to develop a comprehensive profile of radio listening across America. [Download PDF]

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